Our Story
FOR HAT PEOPLE, BY HAT PEOPLE
Mission
We are a Hat Accessories brand pairing first-of-their-kind multifunctional Hats with luxury Hat Jewelry designs, to bring make more people 'brim' with the joy of looking one of a kind.
Hatfetti solves for the need to have a hat for every outfit, and gives hat lovers a new canvas to express creativity and impact (each collection donates to a cause we ♥ ) with their signature look.
All Hatfetti designs start with 100% recycled Wool and soil-regenerative Hemp, durable and sustainable materials long used in hatmaking. The naturally cream body is then decorated with colorful treasures: hand-beaded accessories of pearl and crystal, and Hatfetti's signature gold plate. Every hat arrives wrapped in luxe gift packaging and a handwritten note, to deliver the product like a fine confection. Wear what delights you!
Vision & Inspiration
Hats are powerful. Traditionally worn by men but now embraced by every person and culture, they’re worn to celebrate, to ritual, to adventure, and to stand out with distinct style. Tired of all trend hats looking the same, Hatfetti was created to bring hat lovers a luxury fashion accessory brand offering statement pieces that are as functional as they are unique.
FUNCTIONAL
To prevent hat hair and sweaty scalps, we vented the crown of our signature hat so that it’s breezy and packs flat for easy travel. The structured brim can be worn multiple ways (like upturned for a Western silhouette) or kept flat. Our capsule collections of interchangeable and two-sized pull-through accessories switch up the hat’s style according to mood and occasion, while keeping the hat secured under the chin and easy to hang.
CONSCIOUS
Better for the planet, and you. The mixed-media build combines the sustainable materials of recycled wool and soil-regenerative hemp for the best of both looks: a structured brim, and a vented crown, for all-season wear.
Our hat jewelry capsule collections feature a charm representing an organization we donate to with every purchase. Our first collection - SoCal Heritage - supports One Tree Planted, currently funding reforestation efforts in California to help the Golden State stay Green.
PERSONALIZED
Hatfetti’s signature hat can be custom embroidered with beads, sequins, and charms to create a treasure unique to you!
How it started
How it's going
Where it all began...
Hi, I'm Hannah
Also known as "the hat lady." As a hat enthusiast, I've always worn a large hat. Through my career, it came to represent boldness and confidence - it helped me stand taller in a meeting room, and inspired others to embrace the idea of standing out by wearing what brings them joy.
When my “signature” look began to generate daily compliments & comments, it occurred to me: “what if my hat could be a conversation starter around meaningful topics, and not just my personal style?”
I contacted a milliner in New York in January of 2022, with a new year's resolution to start my own hat brand by my 30th birthday.
A hat a year & a half in the making
With my background in brand building and passion for product development, the idea was born: a hat that could make a new kind of statement. Starting by tackling my existing "hat problems," - like chasing after it in the wind, needing several styles for different outfits, and difficulty traveling - I built the Cream Base as an everyday essential hat, and then layered in our brand's primary category - Hat Jewelry - to enable customizability and self-expression. Determined to deliver the best product, I enrolled in embroidery classes, learned to bead, and scoured the markets for the finest gemstones & accessory materials.
As we grow, we can't wait to support organizations near & dear to us with every Hatfetti Jewelry collection, starting with our SoCal Heritage capsule helping reforestation efforts in our home state through One Tree Planted.
